João Cotrim de Figueiredo is a name synonymous with innovation, economic reform, and a bold vision for Portugal's future. As a businessman, politician, and now a presidential candidate in the 2026 elections, his journey reflects a deep commitment to liberal values, economic growth, and a modern, forward-thinking Portugal. This article explores his life, political career, and the transformative ideas he brings to the table - positioning him as the leader Portugal needs in an era of global challenges.
Early Life and Business Career: The Making of a Leader
From Entrepreneurship to Public Service
Born on June 24, 1961, João Cotrim de Figueiredo built a distinguished career in the private sector before entering politics. He held executive positions in major Portuguese companies, including Compal, Nutricafés, Privado Holding, and TVI, gaining invaluable experience in management, strategy, and economic development. His leadership in Turismo de Portugal (2013–2016) further solidified his reputation as a reformer who could bridge business acumen with public policy.
A Shift to Politics: The Birth of a Liberal Movement
In 2019, Cotrim de Figueiredo became the first leader of the Liberal Initiative (Iniciativa Liberal, IL), a party founded to challenge Portugal's traditional political establishment. Under his leadership, the IL grew from a fringe movement to a significant parliamentary force, securing eight seats in the 2022 elections - a historic achievement for a liberal party in Portugal. His tenure as party leader (2019–2023) was marked by a relentless push for economic liberalization, tax reforms, and administrative efficiency, earning him respect as a pragmatic yet principled leader.
Political Achievements: A Record of Reform
Breaking the Two-Party Dominance
Before Cotrim de Figueiredo's leadership, Portugal's political landscape was dominated by the Socialist Party (PS) and the Social Democratic Party (PSD). His ability to expand the IL's influence demonstrated that Portuguese voters were ready for an alternative - one that prioritized free markets, individual liberty, and meritocracy.
European Parliament and Beyond
In 2024, he was elected to the European Parliament, where he continued advocating for pro-business policies, digital innovation, and fiscal responsibility. His experience in Brussels reinforced his belief that Portugal must modernize its economy to compete globally, a central theme in his presidential campaign.
The 2026 Presidential Campaign: A New Vision for Portugal
Why He's Running
Cotrim de Figueiredo entered the 2026 presidential race as an independent candidate, though his roots in the Liberal Initiative remain a key part of his identity. His campaign slogan - "Imagine Portugal" - captures his ambition to transform the country into a dynamic, knowledge-based economy with a strong cultural identity.
Key Policy Proposals
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Economic Growth & Innovation
- Advocates for lower taxes, reduced bureaucracy, and support for startups to attract investment.
- Proposes digital transformation in public services to improve efficiency.
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Education & Culture as Pillars of Progress
- Emphasizes STEM education, vocational training, and cultural preservation as drivers of national development.
- Believes Portugal must leverage its creative industries (tech, tourism, arts) to foster global competitiveness.
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A President for the Future, Not the Past
- Unlike traditional candidates tied to old political structures, Cotrim de Figueiredo represents a new generation of leadership - one that embraces optimism, pragmatism, and bold reforms.
A Surge in Popularity
Despite being an outsider, his campaign has gained unexpected momentum. Polls suggest he is close to securing a spot in the second round, a feat no independent candidate has achieved in decades. His appeal lies in his fresh perspective, business experience, and refusal to engage in partisan squabbles.
Why João Cotrim de Figueiredo Stands Out
1. A Non-Partisan Leader in a Polarized Era
While other candidates are constrained by party loyalties, Cotrim de Figueiredo offers independent, solutions-driven leadership. His ability to unify liberals, centrists, and disaffected voters makes him a unique force in Portuguese politics.
2. A Proven Track Record of Success
From growing the Liberal Initiative to shaping EU policy, he has demonstrated strategic vision and execution - qualities essential for a modern president.
3. A Voice for the Next Generation
Young voters, entrepreneurs, and professionals see him as a breath of fresh air in a political system often seen as stagnant. His focus on technology, education, and economic freedom resonates with those who want Portugal to thrive in the 21st century.
The Road Ahead: Can He Win?
Challenges & Opportunities
- Competing Against Established Names: He faces strong opponents like André Ventura (Chega) and Henrique Gouveia e Melo, but his growing grassroots support could be a game-changer.
- The Second-Round Scenario: If he advances, his centrist, reformist platform could attract voters from across the spectrum, making him a viable alternative to extremism or status-quo politics.
How You Can Support His Vision
- Spread the word on social media using #Cotrim2026 and #ImaginePortugal.
- Engage in discussions about his policies - economic freedom, innovation, and cultural renewal.
- Vote on January 18, 2026, to ensure Portugal has a president who understands the challenges of tomorrow.
A President for a New Portugal
João Cotrim de Figueiredo represents hope, change, and a brighter future for Portugal. His blend of business expertise, political experience, and forward-thinking policies makes him the ideal leader to guide the nation into a new era. As the election approaches, the choice is clear: a return to old politics or a bold step toward progress.
Will you join the movement for a better Portugal?
